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Understanding Your Analytics

How to read your event performance, registrations, and attendance in the Analytics tab.

Written by Chris Ross

The Analytics page shows how your campaigns, events, and audience are performing — all in one place.

The Analytics page, Events tab

Events

The Events tab summarizes your registrations and attendance: total registrants, number of events, your confirmed-to-attend rate, and average show-up. Below the summary, tables break it down by individual webinar and seminar.

Other tabs

Depending on what's enabled for your account, you may also see:

  • Catchlight — deeper insight into the wealth and quality of your leads.

  • Meta & Attribution — ad spend, cost per registrant, and which creative is driving results.

If a tab isn't showing, it simply isn't switched on for your account yet — ask your account team if you'd like it added.

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